Tue 13 May 2008
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Contact Details
Job Reference:
76836
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Campaign Manager
Recruiter Name:
Hays Sales & Marketing
Date Posted:
08/05/2008
Town / City
Unspecified
County
Cheshire
Job Sector:
Advertising / PR / Marketing
Position Type:
Full Time
Salary
£25000 - £32000 per annum
Job description
My client is seeking a Campaign Manager - 12mth contract to work within the there company. Candidate must have Financial services or Retail sector experience. Campaign Delivery To support the Head of Marketing Communications and Direct Marketing Managers in the development, delivery and monitoring of the Marketing Communications Strategy To lead and/or deliver end to end process (from product proposition to delivery) for campaigns for a specific product across relevant channels - direct mail, statement inserts, POS, above-the-line media, E-comm and any other relevant channels or activity. Ensure all activity is delivered to an agreed process and fully signed off by all relevant parties Project Management of tactical business projects, championing from marketing position Manage external suppliers to drive creative innovation within campaigns To advise and champion corporate brand standards for all campaigns Work with appropriate internal/external suppliers to drive the efficiency and effectiveness of all promotional campaigns Data Management Work with the CIA team to identify the most appropriate customers or external data source for any mailing activity according to the targets set at the outset and produce clear recommendations on this basis Use customer insight to drive continuous improvements within campaigns. Campaign Analysis and Evaluation Work with the CIA team to monitor and interpret the DM results on a regular basis Ongoing monitoring and evaluation of campaign results including post campaign reviews Key learning's applied in a timely manner and where appropriate Budget Management Manage the costs for campaigns responsible for, ensuring campaigns are delivered to budget or to be able to explain any variances Working with Planning Manager to ensure accurate forecasting and month end Identify opportunities to drive cost efficiencies where appropriate Ensure comms plans are accurate on a monthly basis and develop plans annually Ensure all purchasing is completed according to current business policy Delivery of all relevant marketing material on Campaign Plan for product area to budget and timescales Build robust and credible relationships with key stakeholders within the business and groups where appropriate. Delivery of fully compliant general insurance marketing material across appropriate channels Campaign analysis Develop own personal competence to increase own contribution to business objectives. Benefits: 25 days holiday, 34% bonus depending on job performance, pension scheme