PRODUCT MANAGER - FMCG                                                                 

COMPANY

Our client, a susccessful company within the FMCG Food sector based in Northants currently have a vacancy for a Product Manager to join their team.

JOB PURPOSE:

To develop and implement marketing strategies for our clients products, designed to achieve company profitability and turnover targets and to deliver the product strategy.

KEY RESPONSIBILITIES

• To manage product portfolio, creating and delivering an effective annual marketing plan for the product ranges, including consumer insight, product and range development, above and below the line communication.
• To be involved in the development of the Channel strategy consistent with the Company's business strategy, and to help champion this internally and externally across all trading channels.
• To review volume and profitability monthly, and implement tactical measures to ensure business targets are met.
• To co-ordinate the activities of external agencies and suppliers (i.e. Advertising, PR, Design Agency, Packaging suppliers) alongside the Head of Marketing to ensure that activity is consistent with marketing plans
• To be involved in the identification and development of consumer and customer insight to develop the strategic direction of the innovation programme.
• To manage the marketing budget for the role, ensuring that targets are met
• To support the Head of Marketing in achieving Marketing Team targets.

Knowledge/Experience:     

• Graduate calibre with a minimum of 3-5 years marketing experience within a branded FMCG organisation, within the food sector 
• Confident, open approach with the ability to influence at all levels.
• An articulate, concise, well organised, focussed individual, with strong strategic insight, and a proactive management style.
• The ability to initiate, champion and motivate cross-functional project teams
• Well developed planning and presentation skills, and strong commercial awareness.
• Branded products experience
• E/NPD experience

To apply for this position, please email your cv as soon as possible to kate@eliteassociates.org.uk